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© Copyright 2004 Thom Reece All Rights ReservedYear after year people make the same mistakes indirect-response copy and advertising. You can avoidthe most common and costly blunders by following theseproven tips...1. WRITE IN DIRECT-RESPONSE LANGUAGE: Use short paragraphs and short words. This articlehas 68% short words-five letters or less. Strive forat least 65%-75%. Never go under 50% unless you arewriting to Ph.D's.Make your sentences and paragraphs flow like a breeze.Ignore good grammar when you have a good reason.Keep the bucket brigade going: Start paragraphs withAnd, But, So you see, However...Use the ...

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Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments. Though the general public was more trusting and open to suggestion, more effort was required to reach them. Until the mid-nineties, marketing was generally a money game: whoever could afford the loudest message often sold the most product.The information age - and the Internet in particular - changed all that.Today, your competitors aren't the other ...

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*Article Use Guidelines*Use in opt-in publications, or on Web sites, but please includethe resource box. If you could send a copy to me at emailaddress: mailto:ab@digital-e.biz , I appreciate it. Many thanks.**Summary: What makes writing copy for everything from salesletters to ads to your Web site easy? Developing a conversationalstyle.Total words: 600Category: Small BusinessEasy Copywriting: Develop a conversational styleCopyright (c) 2002 by Angela BoothWhat makes writing copy for everything from sales letters to adsto your Web site easy?Developing a conversational style. Try the tips I've outlinedbelow if you're ...

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I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to take is, before you write the copy.Think About ItBefore you pen one word (for the Web or any other marketing medium), stop and think. "After reading this copy, what - specifically - do I want my site visitors to do?" Maybe ...

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When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.Anyone can claim something generates great results. And they often do.Here are some ways to dissolve scepticism and prove your claims:1. TestimonialsYou can never underestimate the power of testimonials. Testimonials will add enormous power to your copy. Because a 'real' third person is backing you up, your claims ...

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What This Article Shows You:What exactly is conversion and why it is the single most important factor to your success?How can I get more sales out of the same amount of traffic I already have?How the words you use determine how much money you will make?Traffic conversion is the single most important factor to the success of your business.That is not a question - it is a fact, and I can prove it.What exactly is conversion?Conversion is turning lookers into buyers. It is taking visitors and making them paying customers.If you don?t have customers - if no one buys your product or service - then your business is a ...

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Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I?m a small business owner too, and I know what it is to have that do-it-yourself mindset. (It?s exhausting!) But entrepreneurs like you and I often overlook the very reason to contract a job out in the first place. Which is: the terms of the contract and the amount of money spent are totally controlled by you!The contracted project affords a win-win situation. This is not You vs. a Corporation; this is just an individual with a need, and a single service provider who can answer that need. Who wouldn?t jump at the chance to negotiate a terrific ...

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The best part is that you only have to drop a few details into the copy to set off the reader's imagination. The key is knowing which words will trigger the response you want from the audience. Let's take a look at what you can do to paint just the right picture to start getting higher sales.1. What kind of emotion does the reader need to feel before he buys?Will the majority of your prospects need to feel like you're just like someone they grew up with or went to school with before they break out their credit cards? These are the kinds of questions you'll have to ask yourself, because even in business-to-business sales it's all about ...

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