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These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.Lawsuits abound in today's world. Lots of people are more than willing to sue at the drop of a hat. No one wants to think that they "know" anyone like this, but the truth is, this planet is crawling with lawsuit-happy consumers who can make your life a living hell. You may think, "Oh, I'm just a small start-up; no one would bother trying to get money out of me!" But do you know this for a fact? Even if ...

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If you're involved as an affiliate for any product, you've probably wrestled with how you can sell the product on eBay.After all, eBay offers you a massive potential audience of 147 million members. And people who read about your product will likely have found it by searching thus saying they are interested in the product area in which your product resides.The bad news, however, is that there is no easy way to market affiliate products on eBay!First of all, if you haven't heard of affiliate selling, here's a very quick description of how it works.Fundamentally, selling an affiliate product requires that you get interested buyers ...

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Many law firms understand the importance of building a diverse workforce. The changing demographics within the United States have signaled to firms that diversity is an important goal that will affect the firm?s viability and ultimately the bottom line. In response, many firms have launched diversity recruitment efforts designed to bring more women and attorneys of color into the firm. The problem has been that within a few years of being hired attorneys that qualify as ?diverse? leave the firm in search of more inclusive, diverse and culturally competent work environments. Below are some critical reasons why attempts at creating diversity ...

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How To Avoid The Legal Pitfalls when Setting up Your Own BusinessNo matter who you are you will make mistakes at some point in your business life and unfortunately the law is not very forgiving - ignorance is not a defence. Here are some of the common pitfalls to watch out for when setting up your own business.PartnershipsA partnership is formed when two or more parties form to start a business, sharing the workload and investing capital to get things going. It is always wise to have a written partnership agreement and get it checked by a solicitor. If you do not have a proper agreement and it all goes wrong, the partnership will be ...

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Years ago I read an article by a renowned psychologist wherein he wrote his studies found one percent of all human beings would never lie, cheat or steal. One percent would always lie, cheat or steal and given the right set of circumstances, the rest of us would likely lie, cheat and/or steal.I mention this to highlight the fact that, if we can buyoff on this one principle ? sobering though it may be ? we have then, a benchmark from which to begin to at least try to understand the denigration of ethics that lead to outcomes like Enron and WorldCom.Most believe morality walks hand-in-hand with unquestioned ethics. A quick look-up in a ...

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My goal is to bring lawn and landscape professionals great information, advice, tips,and strategies. I love this business and want to see others learn, grow, and be successful.You have picked a great field to be in. The SERVICE Industry. The service industry can survive in tough times alot easier while other business such as retail have rent, employees, or big expenses.You can start a lawn & landscape company with little capital, but you must become an expert in your business as your customer will turn to you for advice.Read as many books on this industry as you can get your hands on. Just 1 idea from a book could make or save or ...

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Leadership is motivational or it's stumbling in the dark. After all, isn't it more effective to have people want to go from point A to point B instead of to be ordered to go from A to B?The ability to instill "want to" in others, to motivate them, marks the difference between average leaders and great leaders.But many leaders misunderstand the true meaning of motivation. And if you misunderstand its meaning, you can't make it happen. Break the laws, and you'll fail to motivate people. Or you may motivate them -- but motivate them against you.Here are four "laws" of motivation that you must adhere to if you want to consistently ...

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In Part One, I described the laws of motivation. In Part Two, I'll examine the laws in more detail.Law 1. Motivation is physical action. Motivation isn't about what people think or feel but about what they physically do. In leadership, you should understand the difference between inspiration and motivation.The word "inspiration" comes from the ancient Greeks and the oracle of Delphi. The oracle would sit in front of a fissure in the earth and breath in (inspire) earth vapors and in a half-drugged state, make her pronouncements. For instance, when she told the Greeks only a "wall of wood" would save them from being annihilated by the ...

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