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We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customer?s attention. It?s human nature to be curious about sex. A pair of long legs on a billboard is more likely to catch (and hold) a guy?s attention than a puppy, regardless of how cute it may be. Even women are drawn to ...

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Judging from the title itself, you?re probably expecting a men-bashing article about the kind of injustice that men cause women and about how women should learn how to hold their can of pepper spray in hand (facing the right direction, of course, unless the women plan to blind themselves) the moment they catch a whiff of a MAN.Well?.er, no. Not really.I am here to explain and give some good examples of why and how women can do what they want to do in business and reap full benefits of the structure that they have chosen to adopt. I want to encourage them and tell them that women can make good business owners.Women in business are ...

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We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customer?s attention. It?s human nature to be curious about sex. A pair of long legs on a billboard is more likely to catch (and hold) a guy?s attention than a puppy, regardless of how cute it may be. Even women are drawn to ...

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In many of the companies I have worked in, there is a very high proportion of male managers to females. This causes a major challenge in the work environment, (although many of them are unaware it is an important issue).The women know that with a more balanced hierarchy, and viewing things from a totally different perspective this would increase morale, save time and money.Women are naturally good at developing relationships, nurturing, caring and sharing whereas men tend not to be as sensitive and prefer to "get on with it".I've noticed many managers are out of touch with the fundamental issues in their departments, especially the ...

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Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of the gay and lesbian market was 514 billion dollars. Online research conducted by Community Marketing Inc. in San Francisco from 2001-2003 showed that gay and lesbian travel accounted for 54.1 billion in annual spending in the United States alone. This research also concluded that approximately 76% of gay and lesbian household ...

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Over 53 charges of sexual harassment are filed with the Equal Employment Opportunity Commission every business day. What have you done to prevent sexual harassment in your workplace?Among the myriad subjects now commonly addressed in employee training is harassment. Sexual harassment, as well as age, disability and race discrimination, are among the types of harassment employees experience in the workplace.But it wasn't until the early 1990s that sexual harassment and discrimination training became a higher priority for companies large and small.During the Clarence Thomas Supreme Court confirmation hearings in 1991, sexual ...

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Judging from the title itself, you?re probably expecting a men-bashing article about the kind of injustice that men cause women and about how women should learn how to hold their can of pepper spray in hand (facing the right direction, of course, unless the women plan to blind themselves) the moment they catch a whiff of a MAN.Well?.er, no. Not really.I am here to explain and give some good examples of why and how women can do what they want to do in business and reap full benefits of the structure that they have chosen to adopt. I want to encourage them and tell them that women can make good business owners.Women in business are ...

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Employers can be held liable for any sexual harassment that occurs in the workplace. However, if they take reasonable care to prevent and correct harassment, they will not be liable. The following article looks at the elements of reasonable care that will greatly reduce the risk of sexual harassment liability.Written Policy. The policy should explain what sexual harassment is. It should give a variety of examples that make it clear that sexual harassment can take many different forms: unwanted physical contact; efforts to trade sex for employment-related benefits; lewd language or offensive jokes, pictures, drawings, or graffiti; or any ...

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