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One of the questions I?m asked most often is what?s the best option for advertising a web site, Pay Per Click adverts or search engine optimising to achieve top crawled or ?organic? listings. My usual answer is ?a combination of the two?. Both have their uses and their own pros and cons. In this issue we will focus on ?Pay Per Click versus ?Organic? Search Engine Listings? and aim to give you some clear guidelines and business scenarios to help you plan a successful, integrated campaign that is tailored to your business goals andmarket situation.What?s the difference?For those who aren't quite clear what the term "natural" or "organic" ...

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At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple ...

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"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #7 ?People don?t like advertising?By Jimmy Vee & Travis MillerMost people believe that people don?t like advertising.People don?t like Crisco either. But when it?s combined withother ingredients and baked into a fluffy pie crust theylove the end result. Some pies are so good that people begfor more and are willing to pay to get them. The same istrue with smart advertising. Sound too good to be true? Keepreading.You may ask, ?How could you possibly turn advertising intosomething as delicious as a pie?? And what does advertisinghave to do with pies anyway? One word: ...

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"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #8 ?You need to be on the Internet?By Jimmy Vee & Travis MillerThe Internet is all too often mistreated and misunderstoodas a ?place to be,? or ?something to be on.? Many companiestreat the Internet like a billboard, but it?s not. Peopledon?t surf by and see your web site. Your web site is adestination ? but not the ultimate one (unless you sell yourproduct online).Thinking of the Internet as a billboard or a place causescompanies to design web sites that have too much or toolittle information. For example, a web site that is nothingbut a big advertisement is a ...

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"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #9 ?You can?t mix business with pleasure?By Jimmy Vee & Travis MillerWe?ve all heard this one, right? And since marketing yourbusiness has always seemed so daunting and confusing, howcould it ever be pleasurable anyway? But when you start toapply smart marketing principles to your business, you willstart to have fun. You?ll have fun because it will becomeeasy to get customers and you?ll be making money withoutsweating about how to get business. And when you have fun,so will your customers, and that will cause them to returnand to tell their friends about you.But ...

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"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #6 ?You can't expect results overnight?By Jimmy Vee & Travis MillerIf you can?t expect results overnight how can you expect tostay in business. There are two kinds of advertising:branding and the kind you can do. So for you there is onlyone kind of advertising and that is hardcore,retail-oriented, direct response, lead generating, low cost,overnight results-getting advertising.Building a strong, lasting, competitive brand image takes along time. It?s built over generations with lots of clevercreative and TONS of advertising dollars. If you don?t haveCola Company ...

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"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #5 ?Size matters - Bigger is better?By Jimmy Vee & Travis MillerSmall, medium or large ? which one do you go with? It?s notthe size of your?umm?err?advertisement that counts, it?s howyou use it that really matters. This is the real truth inthis little clichéd conversation.Why all the focus on ad size? Ad size is really only validin print advertising. There are plenty of other marketingavenues that don?t require size differentiation, right? Howabout radio, cable and network advertising? Well let mestart by saying this?if you are buying anything other thanan ...

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"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #10 ?You can?t control word-of-mouth advertising?By Jimmy Vee & Travis MillerWe genuinely feel sorry for anyone who believes this. Almosteverybody agrees that the ideal form of advertising isword-of-mouth. Don?t you agree? But almost everybody alsoagrees that it?s impossible to control. That?s nonsense ?proliferated by the pay-per-advertise media. They don?t wantyou to find out that there?s a way to control the bestadvertising process of all ? the one that?s 100% free.We?re here to tell you that you can. We won?t lie to you andtell you that it?s easy. It?s not. But ...

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