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1. Directory LinkingCreate a directory of web sites on a specific topic.Give people the option of adding the directory totheir web site by linking to it. Put your businessadvertisement at the top of the director's homepage. This technique will get lots of people to linkto your web site and give you free advertising.2. Bonus AdvertisingDo you have a product or service that doesn't sellgood? Offer it as a free bonus for someone else'sproduct or service. Get free advertising by placingyour web site or business ad on the product or inthe product package.3. Autoresponder TradeTrade autoresponder ads with other businesses.If both of you send ...

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A Yellow Page Ad isn't Enough Any MoreAn unquestioned "must" for any small business has been torun an ad in the Yellow Page Directory. Since most customerswere local, that was enough to establish itself as "open forbusiness." The annual Yellow Page ad represents the largestpromotional expense for many enterprises.Yet, Yellow Page directory use is declining, while expandingsegments of the public don't rely on them at all. YellowPage advertising costs keep going up, and the complicatedpricing structure is difficult to figure out.Worse yet, having a Yellow Page ad doesn't deliver like itused to. People can find most of the information ...

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Web Site Promotion - Getting PublicityPublicity, if handled properly, can get your web site the kind of promotion that cannot be bought, or at least not afforded. As a marketer, that is always the goal of my publicity and PR efforts.Here is a good example of web site promotion that the site itself could not afford but managed to accomplish through publicity. A new web site is burgeoning to make it easier on those of us who have to deal with the horrors of parking at any one of the nation's airports, www.AirportParkingReservations.com. This web site is designed to let people reserve a parking space at one of those little parking areas ...

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After a couple of weeks or may be a couple of month's hard work, you have created a very good web site with brilliant contents. All you need now is visitors to your web site, but there are no visitors. This can be a real disappointment. Good web site creation is not enough to get visitors to your site.There are about 300 million web pages out there. If people don't know about your web site then they will never visit your site. You have to promote your web site day and night online and offline.There are lots of different ways to promote web site. Online marketing and promotion of your business is very cheap compare to other media's i.e ...

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With increasing competition for visitors, a number of options are available for increasing traffic to your web site, but they come a cost. Is it worth it? Previously, I published an article on pay-per-view search engine options. This article can be viewed at:http://www.tamingthebeast.net/articles/payperview.htm.Another popular ploy to encourage "eyeballs" (visitors) is to purchase site exit traffic. In this strategy, you pay a web site to redirect traffic to you when a visitor leaves their site. This usually occurs with a pop-up window. Is it effective? I guess the best way to answer this is with another question. How do you feel ...

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The great aim of education is not knowledge but action.-- Herbert SpencerContrary to the belief of millions of web site owners,copywriting is not just a bunch of "hype" words pushedtogether to make a sale. Your advertising approach mustcreate a lasting impression or a memory, if you will.Successful copywriting is the technique of implanting athought or idea that will invoke a response from thereader. Although a very popular approach, advertisingdoes not necessarily need to leap out and attack thereader, quite often it is better to have the readervoluntarily surrender to the idea. But, no matter whatyour advertising approach, your end goal ...

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1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over ...

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Do you ever ask yourself if Affiliate Marketing is really what it's cracked up to be? Can many of you, of us, make serious money selling other peoples' products? Or is it only a few big guns that have the right to succeed!At the beginning I was very skeptical, but as time passed and progress was made, it became less of a frustration. Now, I am an absolute believer. If ever I had doubts, they are long ago behind me.Why is that? What made the difference in my results?There are, of course, several factors that determine the success or failure of your endeavour. But there is one key element that ranks above all others.And that, in my ...

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